1963 Barmate Bartender Guide Southern Comfort Playboy New Yorker Cartoons

Description

"BARMATE HOME BARTENDERS' GUIDE TO EXPERT DRINK MIXING" BOOKLET
- (c ) 1963 Southern Comfort Corp. 7.25" x 5.5". 12 pages.
A softcover booklet issued as a premium by the Southern Comfort Corp. This colorful edition is packed with recipes using Southern Comfort. Also scattered throughout this booklet are b&w cartoons by various famous Playboy/New Yorker magazine artists.
Included are Eldon Dedini (color cover), Virgil Partch (VIP), Syd Hoff, Lee Lorenz, William O'Brian, etc. Great full color cover art & quality printing throughout.
An uncommon advertising premium with nice eye appeal.
Condition is considered GOOD to FAIR with moderate surface/stain/edge wear. Moderate surface creasing with one small 3/16" edge tear on upper spine area of cover. No separations or missing pages. Colors are still bold, bright & very attractive.
Overall, we feel this booklet is in very displayable condition by most standards (see photos).
A nice find for the VINTAGE ADVERTISING &/or BAR MEMORABILIA enthusiast. On a condition code scale of 1 to 10, the above listed item(s) rated - (7+).
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